Green People Citrus Toothpaste is ideal for sensitive teeth and gums, and suitable for all the family. This natural toothpaste is made without Fluoride, Triclosan, Sorbitol, Parabens, phthalates, artificial sweeteners, petrochemicals and colourants to bring you the purest toothpaste that nature can offer. It is the calcium carbonate within the toothpastes that kills the plaque and the essential oils which kill bacteria.Suitable for vegans and vegetarians Tasty citrus flavour Excellent cleaning properties Effective antibacterial action in gum pockets Mint-free formulation, ideal for users of homoeopathy No hydrocarbon or aluminium contamination Green People have chosen not to use Fluoride in their toothpaste because when taken in excess, like when you use toothpaste, it is digested into the body and can harden bones. Green People feel that it should be the choice of the individual whether or not they digest extra amounts of this mineral and that is why they have left it out of their toothpastes. Furthermore Parabens are a known skin irritant, and can penetrate down into the blood stream.