Aveeno Skin Relief Moisturising Lotion Menthol contains a triple oat complex that helps to enhance skin?s moisture barrier in order to soothe itchy, dry and sensitive skin. Immediate hydration Aveeno?s rich Skin Relief formula is quickly absorbed into the skin to immediately nourish and hydrate the skin, while restoring essential moisture to skin that is extra dry and itchy, leaving it looking and feeling supple and healthy. Safe for all skin types Aveeno?s Moisturising Lotion is dermatologist tested and fragrance and steroid-free, so is gentle enough for the most sensitive of skin. Oatmeal benefits Moisturises: Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture. Cleanses: Oatmeal milled into an ultra-fine powder will adhere to dirt and oil on the skins surface, which can then be gently rinsed away, helping to cleanse and relieve dry skin. Soothes: Colloidal oatmeal combined with skin protectors has been proven to relieve dry skin and associated itching.